“I’d like to make the world a little more lovely.”
Rachel didn’t realize she wanted to work in the wedding industry overnight. It took several years, a stint in the Middle East and a Royal Wedding before she figured it out. With a background in social media and digital content production, Rachel traveled to Jerusalem in 2010 to expand her knowledge at a non-profit political advocacy organization (and pursue her dream of one day running the Israeli Prime Minister’s Twitter account). It was challenging, invigorating and emotionally exhausting.
Fortunately, Prince William and Kate Middleton got engaged shortly after her arrival and provided a much needed escape from the Middle Eastern conflicts which occupied most of her day. A lifelong wedding junkie (she bought her first bridal mag at 16), Rachel finally had an excuse to openly indulge in her love of really pretty parties; her preoccupation with Kate Middleton’s dress and cake sketches finally caused her to consider pursuing a career in the wedding industry. She teamed up with Tracey Goldstein, former wedding planner and founder of Hatunot, Israel’s first English wedding blog. Rachel started writing about weddings and quickly realized this was what she wanted to be doing in life. In October 2011, she created “Wedding Style File”, a place where she could share her own ideas and inspiration. Since launching her own blog, Rachel has been featured by numerous wedding publications, including Weddingbells, The East Coast Bride and Zsa Zsa Bellagio. In 2013, she started her own freelance writing business, creating original website content for an international roster of wedding professionals.
Aside from weddings, Rachel’s other topics of interest include art, design, fashion and entrepreneuring. Rachel is happiest when surrounded by creative projects and people, snuggling with her kittybaby, ogling celebrity weddings and finding big inspiration in little corners. Rachel is originally from Toronto and has lived in Chicago, Northern Michigan, Jerusalem and Tel Aviv. Although she has since returned to Canada, Rachel maintains a strong connection to her adopted home in the Middle East and hopes to return early and often (next time with better Hebrew). She started writing at age seven and has not yet been able to stop.
Are you a wedding vendor looking for original website content that brides will go nuts over? Check out www.rachelcravit.com.